Paid Ads Manager

Paid Ads Manager

London | Hybrid

We understand the vital role that targeted advertising plays in driving growth and engaging our audience. As we continue to grow our brand and evolve our marketing strategies, we are seeking a skilled Paid Ads Manager to lead our digital advertising campaigns.

In this role you will:

• Develop and execute paid advertising strategies across platforms like Facebook Ads Manager, App Stores (iOS and Android), Google Ads, and TikTok Ads & Shop.
• Produce captivating, TikTok-inspired content tailored for paid ad campaigns.
• Oversee and optimise ad spend to maximise return on investment.
• Evaluate campaign performance and offer data-driven insights to improve future strategies.
• Work closely with the creative team to ensure that ad content aligns with the brand's identity and educational objectives.
• Stay informed on the latest trends in social advertising, with a focus on the education and children’s content space.
• Produce and edit organic content exclusively for TikTok to raise brand awareness.

What we’re looking for:

• Proven expertise in paid social media advertising, particularly with TikTok.
• Strong understanding of paid ad metrics, tracking, and analysis using GA4, along with techniques to optimise performance.
• A creative mindset for crafting short-form, engaging video content for TikTok, with support from a talented illustration team and a rich asset library.
• In-depth knowledge of ad platforms like TikTok, App Stores, Facebook, Instagram, and Google. Familiarity with Amazon and Pinterest Shopping is a plus.
• Effective commercial and copywriting skills for advertising.
• Ability to collaborate efficiently within a dynamic, creative environment.
• Passion for educational content and enhancing children’s literacy.
• Capable of guiding the development team on building landing pages that connect with paid ads.
• Bachelor's degree in Marketing, Communications, or equivalent professional experience.
• Previous experience in the education or children’s content industry is advantageous.

What we offer:

• A collaborative and enjoyable work environment.
• Hybrid work schedule – two days a week at the Spitalfield office, specifically on Mondays and Thursdays.
• Team lunches on office days.
• 25 days of annual leave, plus your birthday as a paid day off.
• Private health insurance.
• Summer hours every Friday from June to September.
• Monthly social events and a company-wide break during Christmas.

Compensation:

• The package will consist of a salary plus benefits such as private healthcare, paid holidays, and a performance-based reward plan.