Digital Marketing Manager

Digital Marketing Manager

Job ID: 320474
Location: District Support Services Cntr
Full/Part Time: Full Time
Regular/Temporary: Regular

Salary Range

$63,159.00 - $82,108.00/annually, DOE

Grade

117

Work Schedule

Monday - Friday, 8am - 5pm
Summer Hours: Monday - Thursday, 7am-6pm

Work Calendar

12 Months

Maricopa Summary

Are you looking for a place to work where you can make a real difference in the lives of over 200,000 college students every year?

Would you like to be part of an organization that adds $7.2 billion dollars to the economy and supports nearly 100,000 jobs in the fastest growing county in the United States?

Whether you're teaching, working, or learning Make It Happen At Maricopa County Community Colleges!

About Us

What's Currently Happening at Maricopa

• Many of our campuses have received grant awards through the National Science Foundation to improve undergraduate STEM Education: Hispanic-Serving institutions program (HSI Program).
• Commitment to diversity, inclusion, equity and employee groups to create an environment of shared governance
• One of the largest community college systems in the country
• 2020 Healthy Arizona Worksites Program recipient
• Named 19th Best Employer for Women by Forbes
• 2019 No. 42 in Arizona's Best Employers

Benefits

The Maricopa County Community College District (MCCCD) is committed to providing you with a competitive, comprehensive benefits program that provides the care you and your family need to lead healthy and productive lives. Our benefits are designed to provide support for every life stage and lifestyle in our community.

Benefits & Perks Options:

• 20 paid observed holidays
• Arizona State Retirement System (ASRS) & 12% Employee Contribution Match (Pension, Long Term Disability, and Health Insurance)
• Paid vacation, sick, and personal time
• Maricopa Employee Store: Perks & Gears (exclusive discounts and offers for Maricopa Community Colleges faculty and staff)
• Annual professional development growth funding
• Tuition reimbursement for employees and dependents
• Flexible work schedules
• Maricopa Employee Health & Wellness Program:
  • Sight-On-Site Eye Care Services
  • Diabetes Empowerment Education Program
  • Mobile On-site Mammography Screenings
  • Employee Assistance Program (EAP)
  • Wondr online program that teaches clinically-proven, healthy habits that lead to less stress, better sleep, weight loss, and more
  • Pre-Retirement Events
• Public Service Loan Forgiveness (may forgive the remaining balance on a federal student loan made directly by the U.S. Department of Education after qualifying).
• 10+ Maricopa Affinity Resource Employee Groups (Celebrates diversity, embraces inclusion, and supports employees, students, and community!)

Job Summary

The District Marketing Team provides comprehensive, in-house digital marketing services. In this position, the Digital Marketing Manager will work closely with marketing leadership and the creative services team to develop, implement, and oversee robust digital marketing campaigns for the system's portfolio of 11 brands.

Key responsibilities include creating and managing advertisements to enhance brand visibility across digital platforms, fostering engagement, increasing traffic, generating leads, and optimizing conversions. The Digital Marketing Manager will work with marketing teams and key stakeholders to ensure cohesive alignment and successful strategy execution, this includes measuring ROI and the effectiveness of campaigns and leveraging analytical skills to provide strategic guidance and recommendations for areas of improvement.

Essential Functions

50% Implement and manage digital marketing strategies, projects, and campaigns to achieve marketing goals and objectives. Create, build, and manage digital ads across various platforms and media channels, such as search engines, social media, DSP, and other online channels, including Google, Meta, LinkedIn, Hulu, etc.

20% Collaborate with content creators, key stakeholders, and college marketing teams to develop engaging, relevant content and create personalized, targeted ads for multiple digital channels, ensuring consistency in brand messaging, voice, and identity.

15% Proficient in analytic tools to monitor campaign performance, analyze key metrics, and optimize strategies based on data-driven insights. This includes measuring ROI and the effectiveness of campaigns and leveraging analytical skills to provide strategic guidance and recommendations for areas of improvement. Responsible for reporting actionable market and insights, tracking and analyzing the performance of activities, and supporting strategic decision-making through data analysis.

10% Budget management, allocating and managing digital marketing budgets effectively to maximize return on investment (ROI) and achieve campaign objectives.

5% Conduct market research, identifying trends and insights, and optimizing spend and performance based on the insights.

Minimum Qualifications

Bachelor's Degree from a regionally accredited institution in marketing, public relations, communication, business or related field and of two (2) years of experience providing journey level digital advertising management coordination and assistance including preparing reports, maintaining records, tracking budgets, performing research and assisting with communication.

OR

High School Diploma or GED and of four (4) years of experience providing journey level digital advertising management coordination and assistance including preparing reports, maintaining records, tracking budgets, performing research and assisting with communication.

Desired Qualifications

A. Five or more years of experience across multiple digital channels, encompassing search engines, social media platforms, and online platforms. Proficient in digital platform-specific: Google Ads and Meta Business Suite
B. Five or more years of experience CRMs, websites, and marketing analytics tools (e.g., Google Analytics, Google Ads platform, Meta Ads Manager, HubSpot).
C. Five or more years of experience working with multi-level organizational leadership, in cross-functional teams, working both in a team and independently as needed.
D. Outstanding communication skills, and experience developing and editing high-quality written materials, including advertisements, client communications, and reports.
E. Master's Degree in related field

Special Working Conditions

Licenses, Registrations, or Certifications:

• Possession of a valid State of Arizona Class D driver's license is required; must meet minimum standards regarding driving: https://www.maricopa.edu/about/careers/application-information#mvd

ADA AND OTHER REQUIREMENTS

• May require prolonged periods of standing, sitting and viewing a computer screen.
• May be required to lift or carry up to #25 lbs.

Working Conditions: Work is routinely performed in an indoor, office environment but may be required to be out in the elements as needed.

• May require evenings or weekends.
  

How to Apply

Applicants are required to submit a cover letter and resume showing how the applicant meets the minimum and desired qualifications. All minimum requirements must be met at the time of the application.

Additional materials will not be accepted after the job posting has closed.

Missing materials or incomplete employment history will not be considered.

Please ensure your materials clearly provide the following information.

• Clearly illustrate how prior experience, knowledge and education meet the minimum and desired qualifications for this position.
• Indicate whether former or current employment is Full-Time or;
• Part-Time employment, to include Adjunct or Associate Professor (must include number of hours worked, contact hours or load)
• Provide employment history in a month/year format (e.g., 09/07 to 10/11) including job title, job duties, for each position held and name of employer for each position.
• Three professional references, preferably current and/or former supervisors. If references are not provided in the resume upon application, they will be requested at time of interview.

Additional guidance can be found here.


Posting Close Date

Open until filled

First Review August 21, 2024

Applications received after the review date may not be screened

EEO, Title IX, & Clery Act

Maricopa County Community College District (MCCCD) will not discriminate, nor tolerate discrimination in employment or education, against any applicant, employee, or student because of race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship status (including document abuse), age, disability, veteran status or genetic information.

Title IX of the Education Amendments of 1972, states: "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance."

The policy of the MCCCD is to provide an educational, employment, and business environment free of gender discrimination. Incidents of misconduct should be reported to the college Title IX Coordinator, as outlined in policy, contact information is available at this link Title IX Coordinators.

The Clery Act is a Federal law requiring United States Colleges and Universities to disclose information about crime on and around their campuses. Crime reporting data for each of the Maricopa Community Colleges, as required under the Clery Act, is available at this link Clery Act.

To apply, visit https://jobs.maricopa.edu/psp/MCPAHPRD/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=1000&JobOpeningId=320474&PostingSeq=1

jeid-a32abbfbc60f78419b6815fae146ef60

Location: Guadalupe, AZ, US

Posted Date: 9/28/2024