Associate Brand Manager-Summer 2025 Intern

Join the team at Keurig Dr Pepper and build a career with flavor! Our employees have an entrepreneurial and creative spirit. We offer tremendous opportunities for every employee to contribute and excel as part of our action-focused team.

As an Associate Brand Manager, you will analyze, develop, and implement consumer brand marketing annual plans and contribute to strategic plan development. Manage marketing budgets to reach volume and profit targets. Manage communication to field and bottlers on brand programming and successes.

Logistics:

• The KDP 2025 Summer Intern Program will run from June 2, 2025 - August 8, 2025
• Full-time; 40 hours per week
• Monday-Friday
• Hybrid Work Model

Responsibilities

• Analysis - Responsible for ongoing analysis supporting brand initiatives. Use brand, industry, and consumer information resources to identify business issues and opportunities and to develop strategic and programming recommendations to achieve brand goals. Provide timely and comprehensive analysis of objectives, execution, and future planning implications. Develop implications and program recommendations for management.
• Project Management - Lead and manage designated brand initiatives. Develop objectives, spearhead programs across multiple groups, develop and communicate all consumer, bottler, and field materials, and manage agency execution. Assist in all aspects of the brand including advertising, point of sale, local programs, national sales meeting planning, frequent bottler meeting planning, and promotion development.
• Consumer Expert - Ability to take consumer insights and translate them into actionable consumer-driven marketing plans. Understand and communicate the brand's unique selling propositions to key stakeholders - internal DPSG departments, field sales, bottlers, retailers, and consumers. Ensure trademark consistency in all communications.
• Business Planning and Budgeting - Assist the Brand Manager in the development of the annual marketing plan, including consumer strategy, creativity, local program development, and national sales meeting and bottler meeting presentations. Own and actively manage marketing budgets, cross-functional alignment, and end-of-year budget performance. Coordinate with finance to research and adjust inappropriate budget entries.
• System Communication - Communicate with the field, bottlers, and retailers to secure market approach, manage in-market activities, research/report on local market conditions, and implement programs.
• Special Projects - Manage special projects as needed (e.g., PR events, market research projects, competitive sell stories).

Requirements

• Four-year college degree
• Actively enrolled in a 2-year full-time MBA program, with expected graduation the year following the internship (1st-year student)
• Must have 3-5 years of post-undergraduate full-time work experience
• Ability to demonstrate strong analytical and project management skills
• Strong computer skills in Excel and PowerPoint
• Ability to multi-task in a cross-functional environment
• Marketing concentration is not a requirement, but a plus
• Consumer packaged goods and beverage experience is a plus
• Consumer research experience on the manufacturing/client side is a plus
• Knowledge of the use of syndicated marketing research databases (e.g., IRI, Nielsen, household panel, MRI, SIP) is a plus

This is a hybrid model role based in our Frisco, Texas headquarters office.

Please note: This position is limited to persons with permanent right to work in the United States.

We incorporate HireVue, an automated interview tool, into our campus recruitment process. Please visit this link to learn more about HireVue and how to prepare. *We recommend checking with your campus career center for additional preparation resources such as InterviewStream, Big Interview, and more.

Location: The Colony, TX, US

Posted Date: 9/27/2024