Head of SEO

About us:

xDNA Group has grown rapidly to become a full-service agency, with over 130 people worldwide, with offices in Europe, North America, and Asia.

We specialise in Web and Software Development, as well as marketing services through our brand Climb Online.

We’re not stopping there. We already have plans to increase our headcount and global footprint, to become one of the most recognised agencies in the industry.

We’re looking for the right talent to help us continue our domestic and global expansion plans. If that’s you, keep reading.

What the role involves:

As Head of SEO, you will lead the SEO team, develop the product and ensure we capitalise on the ongoing growth potential in this area – delivering both strategic and commercial solutions. Your key tasks will include: ​

• Responsible for Climb Online’s SEO product development, customisation & delivery. ​
• Be responsible for all aspects of SEO at Climb Online, including Strategy, Technical, Content, Authority & Digital PR​
• Building and managing the daily running of the SEO team at Climb Online in the UK and our offshore teams.​
• Establish Climb Online’s SEO offering as an industry leading through high quality delivery and achieve industry recognition (e.g. awards and partnerships). ​
• Responsible for team management, development and recruitment for the SEO team.​
• Responsible for management of international team.​
• Continually develop as a manager, building strong working relationships and improving efficiency. ​
• Overall responsibility for financial and strategic growth of SEO.​
• Be a key member of the management team at Climb Online. Working together to expand into the digital market space.​
• Work with the sales team on new business– SEO specific pitches, SEO as part of wider pitches and also SEO projects for clients.​
• Grow SEO team revenue through existing services and/or identifying new market opportunities which can be grown in SEO revenue streams​
• Visibility, responsibility and control over the profitability of the SEO department ensuring budgets are met​
• Working with wider Heads (e.g. PPC, Social, Email, Sales) and Client Planning teams to work together to offer a cross-channel product to clients.​
• Responsible for overall delivery of work and quality of work from SEO teams driving forward best practice​

We want you to have​:

• 7+ years experience in an SEO role, preferably agency side​
• Deep understanding of the different faces of SEO, inclusive of strategy, technical, content, authority and Digital PR​
• An extensive knowledge of profitability and cost optimisation​
• Knowledge of SEO tools including, SEMrush & Screaming Frog​
• Ability to explain the relationship between effort and results to clients​
• Strong experience of building and maintaining client relationships​
• Understanding of interplay between SEO, PPC & Social​
• A proven track record of delivering results ​
• Good level of Google Analytics knowledge

​We want to see​:

• Ability to work independently and towards your own objectives​
• Proactiveness and forward thinking when working on campaigns with a desire to push for client growth and be a trusted advisor to the client ​
• Action orientated, self motivated, can work on their own initiative ​
• Ability to implement SEO strategies across a broad range of clients / industries​
• Passion about the industry and always up to date with the trends, news and technology​
• Excellent oral and written communication skills​
• Ability to communicate a specialist subject clearly to clients at all levels​
• Ability to learn quickly​
• Have complete ownership and accountability of your own work

What we offer:

• Scope for progression and promotion​
• Life assurance​
• Healthcare cash back plan
• Protected income insurance​
• Eye test and glasses contribution​
• Summer hours​
• Friday drinks and early finishes​
• Monthly team events​
• Great learning opportunities​
• An opportunity to directly shape our business​
• Flexible working hours​
• Hybrid working model between working from home and in the office
• Enhanced Parental Pay & more family friendly policies.
• Length of Service Benefits​​