Digital Marketing Manager

Description

We Are One

At Kurt Geiger we celebrate individuality, believing our differences make us more powerful as a collective.

Diversity, equality and inclusion are at the core of who we are and we strive to reflect this in every corner of our company culture, starting with the promotion of equal opportunities.

We are committed to creating an inclusive workplace where everyone is granted the opportunity to thrive as their authentic self.

Digital Marketing Team

We’re a best-in-class performance marketing function with a strong track record of delivering incremental and profitable growth in customer acquisition and lifetime value. Through a combination of the latest technology, carefully curated external partnerships, and highly skilled internal talent, we continually focus on providing clear and measurable success across three DTC brands in both domestic and international markets.

Requirements

The Role

We are looking for an experienced Digital Marketing professional to join our rapidly growing E-Commerce Team. Reporting to the Head of Digital Marketing, you will be accountable for the delivery and analysis of paid digital marketing for our Domestic DTC Sites.

Activation

• This role will be accountable for the acquisition of new customers, within an allowable cost of acquisition to deliver profitable growth at scale against our net sales plan.
• Online media planning & delivery across all investment channels namely Paid Search, Paid Social, Display & Affiliate marketing
• Liaising with external suppliers including; website creative agencies, integrated marketing agencies, online advertising agencies, media agencies, online publications.

Data, Reporting and Analysis

• Conducting in depth customer data analysis and customer profiling
• Implementing customer acquisition and retention strategies
• Implementing effective data capture activities
• Designing and implementing customer loyalty/reward mechanics
• Utilising customer data to conduct targeted multi-channel campaigns
• Using Google Analytics and platform data to report on performance of Digital Marketing activity

The Person:

• Data centric with a strength and preference towards data analysis
• Experience in a Digital/E-Commerce Marketing role within Brand or Agency
• Experience using Google Analytics, Search Ads 360, and Facebook Ads Manager
• Managing and adhering the strict budgets and deadlines
• Leadership & Line management experience preferable
• Experience of presentations to Senior Stakeholders
• Experience of ‘branding’ and the importance of balancing commercial/brand

Benefits

• Competitive basic salary
• Pension and life assurance
• Gym Discounts
• Retailtrust support
• Enviable discounts
• Harrods Discount
• Monthly half day Friday’s
• Summer Hours
• Sample Sales
• And so much more!

If you’re successful, you will work for a business which recognises that amazing people are the key to driving our business forward and fulfil our vision of being the world’s leading multi-channel retailer of luxury branded shoes and accessories. We are a fast-paced business where no two days are the same, so you will need to be adaptable; but we will reward your hard-work, commitment and loyalty with a fantastic benefits package and very real opportunities for progression.

We Are One: For Love | For Diversity | For Change | For Equality | For Kindness | For Freedom | Against Racism