Paid Search Marketing Manager

Description

Kurt Geiger | About Us

We are an inclusive, creative footwear and accessories brand powered by kindness. We want to empower our talent to be confident and true to themselves, the London way. London is our home, our heartbeat, and we draw inspiration from the energy and spirit of the city; its diversity and creativity. For over fifty years our team of in-house shoe and accessory designers have been creating authentic, distinctive designs from our London headquarters. The rainbow is our signature. It represents the good energy and love we have for our community and the many ways we collectively express our individual style.

We Are One:For Love | For Diversity | For Change | For Equality | For Kindness For Freedom | For Unity Against Racism

Digital Marketing Team

We’re a best-in-class performance marketing function with a strong track record of delivering incremental and profitable growth in customer acquisition and lifetime value. Through a combination of the latest technology, carefully curated external partnerships, and highly skilled internal talent, we continually focus on providing clear and measurable success across three DTC brands in both domestic and international markets.

Requirements

The Role

We are looking for an experienced Paid Search professional to join our rapidly growing E-Commerce Team. Reporting to the Head of Digital Marketing, you will be accountable for the delivery and analysis of Paid Search campaigns for our DTC Sites.

Activation

• Search & Performance Max campaign management across Domestic & International accounts.
• Launching & optimising effective paid search campaigns to drive customer acquisition.
• Responsible for campaign structure, ad builds, keyword selection & audience management.
• Own relationship with Google account managers.

Data, Reporting and Analysis

• Using Google Analytics and platform data to report on performance of Paid Search campaigns.
• Understanding incrementality of investment & implementing tests to accurately assign weight to channel.
• Collaborating with the wider Digital Marketing team to activate campaigns against marketing calendar & net sales plan.

The Person:

• Previous experience managing PPC accounts, preferably within Fashion Retail
• Data centric with a strength and preference towards data analysis
• Experience in a Digital/E-Commerce Marketing role within Brand or Agency
• Experience using Google Ads, Microsoft Ads, Search Ads 360 & Google Analytics.
• Experience in product feed management.
• Managing and adhering the strict budgets and deadlines

Our Culture

We’re an energic fast-paced brand that embraces progress and strives for innovation. Hard work is rewarded with new opportunities at every level and kindness is celebrated in everything we do. Our summer working hours accommodate a healthy work life balance. Wellbeing is important to our working culture, which is why we nurture a friendly environment for talent to thrive in, alongside a vibrant social community.

Benefits

• Competitive basic salary
• Pension and life assurance
• Gym Discounts
• Retailtrust support
• Enviable discounts
• Harrods Discount
• Monthly half day Friday’s
• Summer Hours
• Sample Sales
• And so much more!

Our Stores

The first Kurt Geiger store opened on London Bond street in 1963. Today, our brand has global appeal and is distributed in hundreds of cities around the world. We operate over 70 stand-alone stores nationwide, including our new flagship store on London Oxford street, and in over 400 stores globally. Beyond stand-alone stores and retail pop ups, our retail partners include some of the world’s most famous department stores.